aim'n opens new concept store in Oslo

Continues their global physical expansion

The Swedish activewear brand aim'n continues its physical expansion with a new permanent store in Oslo, Norway. The store, opening November 8th, will be the first aim’n concept store in Norway and the fifth aim’n concept store globally. Located at Nedre Slottsgate 26, a stone's throw from Karl Johans gate, the store spans over two levels and is approx. 300 square meters.

We believe in being close to our customers, and we are very proud to finally open a permanent store in Oslo. Nedre Slottsgate is an inspiring environment with an attractive location that suits our brand perfectly. We look forward to welcoming our customers in Oslo and continuing to spread a daily dose of wellness and inspiring to an active lifestyle both digitally and physically, says Tekla Acs, co-founder and creative director at aim'n.

KLP Eiendom is one of the Nordic region's largest real estate companies and acquired Stortorvet 7 in 2024. Property manager Carl Christian Petersen is happy about the new opening of Aim'n.

-Stortorvet 7 is a well-known address in Oslo with a lot of history in its walls. With its particularly good location, and with exciting concepts such as aim'n, I am confident that the S7 brand will be lifted further, says Carl Christian Petersen. 

The new store will open its doors on November 8th. 

aim'n is a Swedish brand founded in 2013 by childhood friends Tekla Acs and Helen Van with the goal of inspiring women around the world to an active lifestyle. With a strong focus on innovative and multifunctional styles  that combine fashion and function, aim'n has become a market leader in the training industry with customers in over 150 countries. aim’n currently has physical stores in Halmstad, Stockholm, Gothenburg and Mount Maunganui, New Zealand.

For more information, please contact press@aimn.com.