Swedish activewear brand aim’n sportswear is continuing its physical expansion with a new concept store in Westfield Mall of Scandinavia in Stockholm. The 140 sqm store, set to open in May 2025, will be located on the first floor of the shopping center. This marks the brand’s fourth store in Sweden and its second location in the capital.

“We are thrilled to open our second store in Stockholm. Westfield Mall of Scandinavia is a prime shopping destination that perfectly aligns with our brand, and with this new store, we strengthen our presence in Stockholm to offer an inspiring experience both physically and digitally. We can’t wait to welcome our customers to the new store and continue to spread a daily dose of wellness to our community,,” says Tekla Acs, co-founder and creative director of aim’n.

"We are proud and happy that aim'n has chosen Westfield Mall of Scandinavia as its destination to allow more people to discover high quality women's sports fashion. The opening of the store, which will be the first of its kind, is fully in line with our ambition to expand the sports segment where we see a great demand from our visitors.” says Sofia Rundström, General Manager Westfield Mall of Scandinavia.

Founded in 2013 by childhood friends Tekla Acs and Helen Van, aim’n is a Swedish activewear brand with a mission to inspire women worldwide to lead an active lifestyle. With a strong focus on innovative and multifunctional designs that merge fashion and function, aim’n has become a market leader in the activewear industry with customers in over 150 countries. aim’n also has stores in Halmstad, Stockholm, Göteborg, Oslo, and Mount Maunganui, New Zealand.

For more information, contact press@aimn.com.