Introducing Shape Collection: seamless styles with booty-contouring effect
Halmstad, Sweden - March 24th, 2024
On March 24th, aim’n sportswear released their latest innovation - the booty-contouring Shape Collection featuring the brand’s first tights with invisible scrunch. This innovative design, referred to as the "scandi way of scrunch," delivers all the shaping and booty-contouring effects of regular scrunch tights in a more discrete, sophisticated way while still offering an ultra-flattering and defining fit.
“The Shape Collection is designed to inspire women worldwide to feel confident in their own unique shape. Scrunch tights have been so requested by our community and we’re so happy to finally release scrunch tights the aim’n way. Shape Seamless Tights have an innovative invisible scrunch yet gives the same booty-enhancing effect as regular scrunch tights to flatter your figure. We call it the scandi way of scrunch, explains Tekla Acs, co-founder and creative director at aim’n.
The Shape Collection is made from a stretchy yet supportive seamless fabric and consists of a range of tops, bras, tights, flare tights and hotpants in three colourways: Cotton Candy, Shadow Grey and Black. The collection was also spotted on Jennifer Lopez in an Instagram collaboration, in which she showed off the new pieces to her fans in a brand new video.
The new collection from aim’n is now available online on aimn.com and in aim’ns concept stores in Sweden (Halmstad, Göteborg and Stockholm) and Mount Mountaguari, New Zealand.
Shop the Shape Collection
For press and media requests, please e-mail press@aimn.com.
